Email Outreach
Research & Strategy Development
Effective cold email starts with smart strategy, not spray-and-pray. We research your audience, craft the right positioning, and develop a plan that aligns with your business goals.
Build campaigns that don’t just send, they convert.
Our Process
ICP & Buyer Persona Development
We define who you're targeting and why based on real needs, industry, and buying behavior.
We cover:
📌 Demographics, firmographics & psychographics
📌 Pain points & motivations
📌 Job roles and decision-making behavior
📌 Persona-specific personalization angles
Outcome: Precise audience segments, better personalization, higher response rates.
Market & Competitor Intelligence
We analyze your industry and competition to uncover gaps and angles your outreach can leverage.
We cover:
📌 Competitor outreach tone and frequency
📌 Unique positioning opportunities
📌 Market pain points not being addressed
📌 Winning CTA and offer trends
Outcome: Clear differentiation and strategic positioning from the start.
Lead Source Strategy
We identify where your ideal leads hang out and how to source them efficiently and accurately.
We cover:
📌 Platform-specific sourcing (LinkedIn, Apollo.io, Hunter.io, etc.)
📌 Qualification filters and attributes
📌 List building and enrichment
📌 Bounce rate prevention strategies
Outcome: Relevant leads, fewer bounces, more conversions.
Inbox & Deliverability Planning
We set up your email infrastructure for high deliverability from day one.
We cover:
📌 Domain and subdomain setup
📌 DNS configuration (SPF, DKIM, DMARC)
📌 Email warm-up & sender reputation
📌 Inbox rotation system
Outcome: Higher inbox placement, fewer spam flags, more opens.
Messaging & Sequence Blueprint
We write campaigns that connect emotionally and drive replies, not unsubscribes.
We cover:
📌 Psychology-based message structure
📌 Modular templates (icebreakers, CTAs, follow-ups)
📌 Sequence timing and branching
📌 Tone of voice guidelines
Outcome: Sequences that sound human, connect emotionally, and convert better.